We know you’re smart.
You know you’re smart. So why you bein’ so dumb? Research shows that people smoke because other people around them do it. Your friends, your parents, maybe that girl or guy you’ve been trying to hook up with for, like, ever.
At work, at house parties, during your late-night gaming sesh. You keep bummin’ smokes…even when that little voice in your head says it’s time to stop.